4 female-owned beauty brands leading the way towards a sustainable future

Think greener future and flawless skin!

The beauty landscape has seen more male leaders, but these women have stepped in with a clear mission. Their journeys often started with personal challenges. Some had skin troubles and decided to create products using natural ingredients that are gentle on the skin. Others wanted to bring the luxurious spa experience right to your home. And then, there are those who believe in celebrating beauty in all its forms, regardless of your age, skin colour or gender. 

These dynamic female founders are not content with merely reshaping the surface of the beauty industry. Instead, they have chosen to delve deeper, challenging its very foundations. Their unwavering commitment to using quality ingredients and adhering to clean beauty principles sets a new standard for the industry, challenging the status quo and inspiring change within the landscape. Ahead, you’ll find a curated collection of our favourite female-owned clean beauty brands that are worth the splurge! 

Lovechild by Masaba

In the world of quality ingredients and clean beauty, LoveChild by Masaba Gupta is leading the way with a refreshing and revolutionary approach that sets it apart from the rest. It’s like the perfect blend of style and substance, where you get products that not only make you look fabulous but also make you feel good about your choices. The brand’s inclusive approach is another hallmark, as it offers an extensive range of products catering to all skin tones, making beauty accessible to everyone. 

Type Beauty

Ananya Kapur, the brains behind Type Beauty, has cracked the code for effortless, ethical and clean beauty that is infused with an array of skin benefits. What makes this brand truly stand out? It’s their mission to simplify your beauty and skincare routine, recognizing that in our fast-paced lives, it’s quite difficult to take time out for even a little self-care. It’s about providing makeup enthusiasts with a guilt-free way to express themselves, knowing they are treating their skin with care. 

Skin Story


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Founded by two sisters, Nidhi Sethi and Rashi Sethi, Skin Story finds its roots in relatable beauty dilemmas. Rashi’s struggle with sensitive skin and allergies and Nidhi’s quest for the perfect shade converged with Skin Story’s mission to provide clean and non-toxic beauty to everyone. It's a brand that doesn't compromise on quality while catering to the diverse spectrum of skin tones. Their clean and simple makeup solutions are a testament to their commitment to offering products that enhance natural beauty without any harmful chemicals.

Daughter Earth 

If you’re on the lookout for a beauty brand that follows sustainable practices and has an array of beauty products that are infused with skin-loving ingredients, look no further! Founded by Prasanthy Gurugubelli, Daughter Earth is all about crafting skincare formulas that redefine clean beauty, using the finest ingredients and Ayurveda, the ancient Indian science of life. It’s like discovering the perfect blend of tradition and modernity for your skincare routine.


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