The great saree rebrand is here—and it’s anything but subtle

From corsets to sneakers and waist belts to dhoti drapes, Gen Z is giving the six-yard staple a bold, chaotic, and totally personal glow-up. The saree has long been a symbol of heritage, grace, and cultural pride. But today’s young tastemakers are reshaping that legacy, one unpredictable look at a time. What was once reserved for weddings or formal occasions is now hitting street corners, music festivals, fashion campaigns, and Instagram feeds—with attitude.

Here's a look at the brands and stylemakers that are making the saree even more iconic.

VegNonVeg: streetwear in a saree

India’s cult sneaker brand VegNonVeg is leading the charge in remixing tradition. These sarees are styled with baseball caps, oversized jerseys and crisp sneakers—merging comfort and culture in one effortless move. Whether it’s florals over sports bras or drapes over cargos, each look says one thing loud and clear: tradition is street now.

Huemn: artful drapes meet royal style

Actress Kavya Trehan, celebrated for her trending looks in Netflix's Royals, makes a stunning statement in a vibrant Huemn saree. This artfully printed blue drape, featuring abstract patterns, is uniquely styled with a contrasting high-neck, multi-hued, patterned blouse. The modern, fluid drape, complemented by subtle jewellery, creates an effortlessly chic and impactful ensemble.

Qbik: denim, reengineered

Shilpa Shetty‘s denim saree by Qbik is minimalism with an edge. Constructed from upcycled jeans, the patchwork design pairs seamlessly with a sculpted blouse, giving the traditional silhouette a distinctly urban spin. This is quiet luxury meets desi cool—understated, powerful, and totally 2025.

Sari Revolution: festival-ready saree

Subiksha Shivakumar rocks a tribal-inspired orange saree styled by Sari Revolution, cinched with a statement boho silver belt and worn over a white tee. The look captures a desert-festival vibe while honouring traditional roots—the styling screams Coachella but with a Tamil twist.

Ekaya Banaras: a play on drama

Urmi Daga stuns in a bold striped Ekaya Banaras saree, styled with a fuchsia statement blouse and dramatic bows. The power pairing of heritage silk and high-fashion layering makes this look loud, luxe, and entirely unforgettable.

Aroka: boots and bold prints

Gayathri Mohan is wearing a striking Aroka saree. The saree features a bold, abstract stripe pattern in black and white, with a green ruched top integrated into the drape. The styling is contemporary and edgy, featuring large, stacked bangles in a contrasting hue, and knee-high boots that add a bold, unconventional twist to the traditional saree look.

Whether it’s paired with boots, belts, or a basketball jersey, the saree is no longer just a cultural mainstay—it’s a canvas for self-expression. And if Gen Z has anything to say about it, the future of this timeless garment is anything but predictable.

Lead image: VegNonveg/Instagram

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