7 luxury homegrown clean beauty brands to invest in

Clean beauty has become not just a movement but a way of life for many conscious consumers. With more and more Indian beauty brands joining the bandwagon and launching sustainable solutions that are non-toxic, eco-friendly and responsibly-sourced, we’re seeing just how beauty is becoming more mindful, and we are here for it. For those looking to include clean formulations into their beauty and skincare routines, we’ve rounded up a list of homegrown brands that are worthy of adding to your shelf. 

Kiro Beauty

Looking to bridge the gap in the market for everyday makeup, Kiro’s mission is to offer products that are long-lasting, but most importantly, that let your skin breathe. The formulations are all vegan, paraben-free and animal cruelty-free. We especially love the creamy, super butter lip lacquers, infused with five different butter blends and the longwear brightening eyeshadow stick, that does much more than just . A quick swipe across the lids and cheeks gives you a luminous glow. 

RAS Luxury Oils

Positioning itself as a farm-to-face skincare brand, RAS is all about using botanicals, plant-based actives and organic ingredients, sourced sustainably from a network of farmers. Their face elixirs and oils have got a fan following for their nourishing properties while the range of lip tints and butter balms are also popular picks—perfect for that every day, barely-there makeup look. 

d’you 

Aiming to dispel the misconceptions that plague the skincare and beauty industry, as well as focus on a science-backed approach for its products, d’you encourages conscious consumption. The brand’s reusable eye patches are a cult favourite and are perfect to give your skin that much-needed boost of hydration. The moisturiser, ‘in my defence’, features barrier building ceramides and works well in all weather conditions, making this a must-have on your beauty shelf. 

Pahadi Local 

Started by Jessica Jayne, this brand is rooted in the Himalayas, where most of the ingredients are sourced from. Following the philosophy of mindful beauty, the products are meant to be deeply nourishing with plenty of benefits for your skin. From the bestselling gutti ka tel or apricot kernel oil to the pure rose oil for that glow-from-within look, the brand’s face mists, body polishes and clay masks are also popular. We suggest getting the saffron mountain mist to keep yourself well hydrated in the summer months. 

Neemli Naturals 

Made in small batches, with a focus on offering products that are all-organic, plant-based, cruelty-free and featuring recyclable and reusable packaging, this Mumbai-based brand is another clean beauty must-have. We’re fans of their serums, under-eye creams, moisturisers and the wide range of products depending on your skincare concerns. 

PUREARTH

This artisanal brand believes that skincare is akin to skin food, so all the ingredients used in their products are responsibly-sourced and organic. We love the simple yet classic packaging. Some of the bestsellers include the Kesha fortifying hair oil, a neon pink oil that revitalises your locks and Sitara crème strobe lighter for that sun kissed glow.  

Daughter Earth

 
This clean beauty brand uses all-natural, vegan ingredients for its formulations. Offering both skincare and makeup that combines the ancient wisdom of Ayurveda with biochemistry, you have non-toxic products and popular picks like the SUNNYDIP Mineral sunscreen, purple rice and quinoa shampoo and conditioner, purple blush with java plum, as well as lip and cheek tints.