Here's why the personalisation trend is here to stay

With fewer guests in attendance at the wedding, attention to detail has become one of the most important aspects of the celebrations. Couples, today, are leaving no stone unturned to ensure that their guests are offered a more personalised experience, be that with the invitations, the dinner table setting, or decorations. “Personalising the wedding ceremony has been the biggest outcome of intimate weddings, ever since the Covid-19 restrictions were imposed.

The modern bride is now in charge of her big day, and she is ensuring that her guests leave with everlasting memories,” explains Prerika Puri, founder and creative head, To The Aisle. Sanjana Chatlani, calligrapher and founder, The Bombay Lettering Company, adds, “Initially, concepts such as place cards for sit-down meals and entrance signages were solely seen in the West. However, over the past few years, we have witnessed an increase in the demand for personalised stationery, collaterals, gifts, and more. For instance, we created an on-site, seating chart in calligraphy for Priyanka Chopra and Nick Jonas’s Jodhpur wedding in 2018.”

“With calligraphy, we embrace the personality of the couple and incorporate meaningful elements. Many couples include this to save-the-date invitations, welcome letters, hamper tags, signages, place cards, menus, party favours, as well as the wedding itinerary. The idea is to celebrate their love story,” Chatlani adds. Highlighting a few more ways to personalise your affair, Puri suggests, “Make your bridesmaids and groomsmen feel special by curating personalised gift boxes—think monogrammed boutonnières, champagne flutes, and flip flops. A ‘find your seat’ station can also be included to add a fun element to the wedding décor.