The designer reimagining bridal couture as a dialogue between heritage and modernity

Known for his impeccable craftsmanship and dedication to Indian textile traditions, Mayyur Girotra has built a brand that goes beyond fleeting trends. Since founding his label in 2009, he has dressed luminaries like Sara Ali Khan, Shloka Mehta Ambani, Suhana Khan, and Riddhima Kapoor Sahni. A Mayyur Girotra bridal ensemble isn’t just a lehenga—it’s an heirloom. For his latest bridal collection, Girotra stays rooted in his signature aesthetic, celebrating old-world craftsmanship through zardozi, tilla work, and meticulously researched Indian motifs, while infusing a modern perspective in collaboration with fashion consultant Diya Mehta Jatia.

A modern take on heirloom craft

Girotra’s creations have always drawn inspiration from India’s vast artistic heritage, referencing everything from Kalamkari to Pichwai art and temple architecture, with an ethos that places longevity at its core. This collection is no different in its reverence for the past, yet it introduces a fresh take on what bridalwear can be. With Jatia’s influence, there’s a newfound adaptability that allows these ensembles to go beyond the wedding day, offering today’s bride pieces that can be reimagined in multiple ways. The most striking evolution lies in the blouses, which depart from convention to embrace structured, corset-inspired cholis, peplum designs, and sharply tailored bodices. These elements allow a bride to style her bridal blouse beyond the wedding—whether with silk trousers for a sophisticated evening affair or even paired with denim for a high-fashion, off-duty look.

The magic is in the details

Despite these modern reinterpretations, Girotra ensures that his signature intricacy remains untouched. His attention to detail has always been his defining strength, and this collection carries forward that same essence. Each garment tells a story through motifs that draw from India’s diverse artistic influences. Temple art and Mughal architecture come alive through painstakingly hand-threaded patterns, while layers of zardozi, gota patti, kora, and tilla work create a dimensional richness that feels opulent yet refined. Handmade tassels, delicate wooden parrots, and even talismanic evil-eye embellishments add an element of personal storytelling, ensuring that each piece remains unique to the bride who wears it. Every aspect of the collection is deliberate, a result of countless hours of research and craftsmanship, designed to preserve the beauty of heritage while making it feel relevant to the modern wearer.

A collection that speaks to the 2025 bride

Girotra’s latest offering speaks directly to the 2025 bride—a woman who values tradition but seeks versatility in her wardrobe. At a time when bridal fashion is moving toward meaningful, multi-functional pieces, this collection stands as a testament to the idea that heritage and contemporary style can coexist beautifully. These are not just ensembles for a single day; they are investments in artistry, pieces that hold the power to be worn and cherished for years to come. The collection is now available at Mayyur Girotra’s Indian and international boutiques, with an exclusive preview at his atelier. Brides looking for a piece of history woven into modernity will find their perfect match in this exquisitely crafted collection.

Images: Mayyur Girotra 

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