8 homegrown brands giving the sari a nine-yard, streetstyle makeover

For years, the sari has been put in a very specific box—one labeled “weddings, festivals, and family gatherings.” You’d drape it, pin it, and spend the rest of the night hoping it wouldn’t unravel while some distant auntie analysed your pleats like a hawk. It was elegant, sure, but also impractical if you wanted to, say, sprint across the street for an auto or hop onto a barstool without readjusting five layers of fabric.

But fashion, as always, loves a good plot twist. And now, the sari has found its way onto the streets. Not in the running-last-minute-to-a-shaadi way, but as a legitimate, everyday style statement. Sneakers instead of heels? Absolutely. A corset in place of a blouse? Why not? A belt, a hoodie, a bomber jacket? The sari is no longer just traditional, it's whatever you want it to be.

Thanks to a new wave of homegrown brands, saris are being designed, draped, and styled in ways that break all the old rules. Whether you’re a minimalist who loves clean, structured silhouettes or a maximalist who thrives on print-on-print chaos, or just someone who wants to step out looking like they belong on a Gully Boy album cover, there’s a sari brand for you.

Here are eight brands redefining what the sari can be and how you can wear them without waiting for a wedding invite.

Suta Bombay

Suta Bombay is proof that saris don’t have to be stiff, heavy, or “too much.” They specialize in soft, breezy fabrics like mul cotton and jamdani weaves. Basically, saris you can wear from brunch to the grocery store without feeling like you need a team to help you drape it. Their styles are simple, chic, and effortless, making them perfect for sari newbies or anyone who values comfort without compromising on aesthetics. If a sari could be the fashion equivalent of a deep breath, Suta’s would be it.
Styling tip: Pair a pastel Suta sari with a white tank top and sneakers for a laid-back, streetwear feel. Add a leather belt to define your waist and throw on an oversized blazer for an extra layer of cool. Keep accessories minimal with gold hoops and a crossbody bag to balance elegance with ease.

Bobo Calcutta

If you believe fashion should be loud, fun, and unapologetic, Bobo Calcutta is your brand. Known for their eccentric, hand-painted designs, their saris are a riot of color, surrealist prints, and playful storytelling. Think of it as a wearable art piece, perfect for those who love making an entrance. Bobo Calcutta doesn’t do “subtle,” and that’s exactly why it works. It's the kind of sari that stops traffic and starts conversations.
Styling tip: Wear a Bobo Calcutta sari with a fitted crop top for a sleek contrast against its bold prints. Instead of a traditional drape, experiment with an asymmetrical pleat tucked into wide-leg jeans for a fusion look. Combat boots or chunky sneakers will add just the right amount of edge, while oversized sunglasses and statement earrings bring in a fun, playful vibe.

Shanti Banaras

Banarasi saris often feel like heirlooms—beautiful, but not exactly “streetwear material.” Shanti Banaras flips that notion by designing saris that feel regal and wearable. Their silk and brocade drapes still carry the elegance of traditional Banarasi weaving, but the cuts, colorways, and styling make them incredibly current. It’s for the girl who wants to look like old money but still have fun with her styling. 
Styling tip: Drape a Shanti Banaras sari over a crisp, oversized white button-down and leave it half-tucked for a structured but relaxed look. Swap out heels for combat boots or sleek loafers to add contrast and accessorise with a statement belt to define the waist. Keep jewellery minimal, a single chunky ring or layered gold chains. 

Eleven Eleven

If you love the look of saris but don’t want to spend 30 minutes perfecting your pleats, Eleven Eleven is the answer. Their pre-draped saris make the styling process seamless while still keeping things stylish and structured. The brand plays with earthy tones, handwoven fabrics, and relaxed silhouettes, giving the sari a laid-back, cool-girl energy.
Styling tip: Layer an Eleven Eleven sari with a cropped bomber jacket for a sporty-meets-traditional vibe. Platform sneakers add extra height and an unmissable edge, while oversized silver rings and statement sunglasses keep the look effortlessly bold. Want to push the fusion further? Try a crossbody fanny pack instead of a clutch.

Tilla

Tilla is the brand for those who appreciate thoughtful design over loud prints. Their saris focus on clean cuts, unique draping, and fine craftsmanship, creating an aesthetic that’s both modern and timeless. Whether you like your silhouettes sharp and structured or flowy and relaxed, Tilla makes sure you can wear a sari without feeling like you’re in a costume.
Styling tip: Pair a neutral-toned Tilla sari with a fitted turtleneck for a sleek, modern look. Instead of heavy jewelry, go for structured accessories like a geometric clutch or sculptural earrings. A slicked-back bun and minimal makeup will complete the sophisticated aesthetic.

NorBlack NorWhite

NBNW has always been about reinterpreting Indian textiles with a cheeky, rebellious smirk thrown in. Their saris feature color-blocking, experimental silhouettes, and unexpected prints, making them a favorite among creatives and fashion-forward dressers. They take everything traditional and remix it into something way cooler. 
Styling tip: Pair a graphic NorBlack NorWhite sari with a neon bandeau top and baggy cargo pants for a completely unconventional look. Sneakers keep it casual, while chunky jewellery adds personality. If you want to go full streetwear, layer on a zip-up hoodie and finish with tinted yellow sunglasses.

Jasmine by Seba

Jasmine by Seba designs saris that feel playful and effortlessly stylish. Their drapes have a relaxed flow that makes them easy to wear, even for those who aren’t used to saris. It’s the perfect brand for someone who loves handcrafted, easygoing fashion that still makes an impact. 
Styling tip: Drape a Jasmine by Seba sari over a slouchy tee and high-waisted jeans for an easygoing, effortlessly cool outfit. A woven tote and espadrilles will keep the look casual, while stacked beaded bracelets and mogra in your hair would add a playful touch.

Shikaar Bagh

Shikaar Bagh is all about old-world grandeur with a contemporary edge. Their saris feature delicate floral prints, rich colors, and fabrics that drape beautifully, making them perfect for those who love a timeless, elegant look. The designs feel luxurious without being too heavy or over-the-top, so you can wear them effortlessly. If you admire vintage Bollywood glam but want to style it in a fresh, wearable way, this brand is for you. Every sari feels like a piece of history, made for the modern wardrobe. 
Styling tip: Pair a Shikaar Bagh sari with a structured corset to add shape and modernity to its classic drape. Keep the accessories vintage-inspired—pearl earrings, a sleek clutch, and deep red lipstick that will enhance the old-world charm while keeping it effortlessly stylish.

Lead Image: Taapsee Pannu 

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