Sreeleela fronts Lufthansa German Airlines’ ‘Insider Guide 2.0’: A cultural journey through London

Lufthansa German Airlines has unveiled the latest edition of its Insider Guide series, with one of India’s brightest rising stars, Sreeleela, as the face of the campaign. Developed in collaboration with Mindshare India (WPP Media brand), and its UK teams, Insider Guide 2.0 goes beyond schedules and terminals, inviting modern travellers to discover journeys that are immersive, authentic, and unforgettable.

For this edition, Lufthansa paired Sreeleela with UK-based creator Anastasia, curating an itinerary that wove together London’s cultural pulse, culinary secrets, and fashion streets. The collaboration taps into a simple truth: when exploring a city, it’s always better to travel with someone who knows it like a native.

Art & culture

The journey began at The Young Vic and the South Bank, home to cutting-edge theatre and a riverside stretch alive with street performers and art installations. At the Hayward Gallery, celebrated for its bold contemporary exhibitions, Sreeleela immersed herself in London’s thriving art scene. The evening ended with dinner at the OXO Tower, where sweeping views of the Thames turned the skyline itself into part of the experience.

Food & flavours

The next day opened at Borough Market, London’s oldest food market and a haven for artisanal produce and global flavours. A stop at Leadenhall Market followed—its 14th-century arches and cobbled streets making it one of the city’s most cinematic landmarks. The evening wound down with a homely supper club, showcasing the warmth of London’s multicultural dining traditions.

Fashion & lifestyle

At Portobello Market, the world’s largest antiques and vintage bazaar, Sreeleela uncovered retro treasures against the colourful backdrop of Notting Hill. A visit to the Saatchi Gallery added a contemporary edge, with its annual summer showcase of emerging artists. Later, Sloane Square offered a glimpse into London’s luxury fashion heritage, while Pavilion Road brought it down to earth with quaint bakeries and boutiques. Dinner at Azzurra capped the evening with modern Italian flair in the heart of Chelsea.

Sport & spirit

The finale unfolded at the historic Oval Stadium, a birthplace of international cricket and a symbol of Britain’s enduring sporting culture. For Sreeleela, it was a moment that tied heritage and passion together—much like the campaign itself.

Through these experiences, Lufthansa German Airlines showcased more than just destinations. The campaign underscored the airline’s positioning as a travel-lifestyle brand—one that creates connections across borders and transforms journeys into stories.

Sng Ju Stephanie, Head of Marketing, South Asia, Southeast Asia & Pacific of Lufthansa Group, shared: “We’re excited to introduce Lufthansa Insider 2.0, our latest experience-led campaign developed in collaboration with Mindshare India and beautifully brought to life by the talented and charismatic Sreeleela. This campaign reflects Lufthansa’s essence as a true travel-lifestyle brand—one that celebrates meaningful connections, sparks curiosity, and delivers world-class experiences. By merging innovative storytelling with authentic influencer engagement, we’re redefining what global brand collaborations can look like and inviting travellers to rediscover the joy of flying with Lufthansa.”

With Insider Guide 2.0, Lufthansa German Airlines redefines the way travellers see the world—not as a checklist, but as an immersive narrative. And with Sreeleela leading the way, London becomes more than a destination; it becomes a lived-in story.

All images: Lufthansa

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