The viral TikTok beauty products that deserve a spot in your vanity

TikTok has given us some of the most iconic beauty products of our time—ones that sell out instantly, get restocked, and continue to dominate our For You page. But not every viral product is worth the hype. Some are fleeting trends, while others have earned a permanent place in vanities worldwide. From a foundation that makes your skin look like glass to a sunscreen that blends effortlessly (yes, even on Indian skin tones), these are the must-haves that actually deliver.

Tir Tir Mask Fit Red Cushion Foundation

If you love the dewy skin aesthetic of K-drama leads, this foundation is for you. The Tir Tir Mask Fit Red Cushion Foundation is known for its lightweight, second-skin finish that gives your complexion an almost filtered effect—radiant, smooth, and never cakey. What makes it stand out is the buildable coverage, which allows you to go from natural to full glam without feeling heavy. While cushion foundations have a reputation for catering only to lighter skin tones, this one comes in a decent shade range, and its formula melts into the skin beautifully. For Indian skin tones, it works best when paired with a good concealer to balance undertones.

Rhode Pocket Blush

Hailey Bieber has a knack for launching products that become instant cult favourites, and the Rhode Pocket Blush is no exception. This creamy, blendable blush is designed for that effortless, natural flush—like you just stepped out of the cold or had a really good workout. The formula is sheer but buildable, making it ideal for all skin types, including oily and combination skin. Indian skin tones can particularly benefit from the deeper shades, which add a gorgeous warmth without looking ashy or too pink. Plus, the tiny compact makes it perfect for quick touch-ups throughout the day.

Milk Makeup Cooling Water Jelly Tint

A tint that actually hydrates your skin while adding colour? Yes, please. The Milk Makeup Cooling Water Jelly Tint is exactly what it sounds like—a jelly-like stain that gives you a sheer, natural flush while delivering a cooling sensation on application. The best part? It doesn’t budge. Unlike other stains that fade unevenly or cling to dry patches, this one settles into the skin smoothly and lasts all day. On medium to deep Indian skin tones, the warmer shades—think reds and corals—give the most natural-looking flush, making it a great pick for that natural, no-makeup look.

Inde Wild Dewy Lip Treatment

More than just a lip balm, this one is a true lip treatment that hydrates, smoothens, and gives your lips a healthy, plumped-up glow. Think of it as skincare for your lips, packed with nourishing ingredients like plant butters and oils. It’s perfect for Indian weather, especially in dry seasons when lips tend to get chapped. Unlike glossy balms that feel sticky, this one is lightweight and comfortable, making it the perfect hydrating base under lipstick or just on its own.

Sol de Janeiro Cheirosa '62

If you could bottle up a warm, tropical vacation, it would smell exactly like Sol de Janeiro Cheirosa '62. With notes of pistachio, salted caramel, and vanilla, this fragrance is sweet, creamy, and addictive. It’s the kind of scent that lingers on your clothes and gets you compliments every time you wear it. While some vanilla-based perfumes can feel too sugary, this one balances the sweetness with a subtle warmth that works beautifully in both humid and cooler weather. It complements deeper Indian skin tones by enhancing their natural warmth, making it a perfect everyday luxury.

Charlotte Tilbury Hollywood Flawless Filter

The Hollywood Flawless Filter is a makeup artist’s secret weapon, and for good reason. It blurs, highlights, and evens out the complexion, all in one go. Whether you wear it alone, under foundation, or as a highlighter, it instantly makes your skin look like you just had an expensive facial. For Indian skin tones, the golden and caramel shades work best, adding radiance without looking too shimmery or grey. Unlike some glow products that can leave deeper complexions looking ashy, this one blends seamlessly, making it a great alternative to heavy highlighters.

Rare Beauty Soft Pinch Liquid Blush

If there’s one blush that refuses to leave the viral spotlight, it’s this one. Selena Gomez’s Rare Beauty Soft Pinch Liquid Blush is famous for its just-right pigmentation—you need the tiniest dot to get the perfect flush. It’s lightweight, blends like a dream, and lasts all day without fading or getting patchy. For Indian skin tones, deeper shades like Grateful and Lucky pop beautifully, adding a rich, natural warmth to the skin. Whether you prefer a sheer wash of colour or a bold, statement blush, this product is a non-negotiable in your makeup kit.

Glow Recipe Watermelon Glow Niacinamide Dew Drops

Glass skin, but make it effortless. The Glow Recipe Watermelon Glow Niacinamide Dew Drops have become the go-to product for anyone who wants that lit-from-within glow without layering on a ton of highlighter. Packed with niacinamide, this serum brightens, hydrates, and smooths out the skin over time while giving you an instant dewy effect. It works well under makeup or on bare skin, and unlike some glow serums that look greasy, this one settles into the skin naturally—perfect for Indian climates where humidity can already make you look shiny.

Beauty of Joseon Relief Sun: Rice + Probiotics SPF 50+

Finding a sunscreen that doesn’t leave a white cast is still a struggle, but this one? A total game-changer. The Beauty of Joseon Relief Sun has SPF 50+ protection, yet it feels like a lightweight moisturiser rather than a heavy sunscreen. It blends seamlessly into Indian skin tones without a trace of white residue, making it one of the best sunscreens for daily wear. Plus, with its soothing rice and probiotic ingredients, it nourishes the skin while protecting it from UV damage.

Lead image credit: Janhvi Kapoor/ Instagram 
 

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