NYX Opens Its First Flagship Store In Mumbai

NYX Professional Makeup, a cosmetics brand headquartered in Los Angeles recently launched its first flagship store in India at Inorbit Mall, Malad, Mumbai. Located on the ground floor, the store is perfectly positioned for makeup enthusiasts to shop the complete line of cruelty free, high-quality professional makeup at an affordable price. 

If you're in Mumbai and looking to invest in some quality makeup that is also affordable, look no further. The store combines digital technology with a hands-on educational environment that provides consumers with a completely new makeup experience. In keeping with its heritage as a truly digital brand, NYX Professional Makeup stores feature a series of innovative technologies, such as the exclusive in-store Beauty Bar, an interactive makeup station featuring custom video tutorials and a trend-based Lip Bar.