Pink haldi paste is redefining the haldi ceremony for 2025 brides

There is an unmistakable shift happening at Indian weddings of late, and it’s unfolding at one of the most traditional ceremonies. The haldi, a ceremony that usually involves a bright splash of yellow, is suddenly turning blush pink all over Instagram. What started as a few brides experimenting with a haldi mixture that is sensitive skin-friendly quickly turned into one of 2025’s biggest bridal beauty moments: pink haldi, a rosy ubtan replacing the classic turmeric paste.

For generations, brides have relied on turmeric for purification, glow, and symbolism. However, with modern weddings becoming increasingly hyper-photographed and awareness of skin sensitivity rising, many brides seek a ritual that feels rooted yet doesn’t leave behind yellow stains or irritation. The pink paste steps in as a gentler, prettier alternative that still delivers that signature pre-wedding radiance.

Why are brides choosing 'pink haldi' over plain old turmeric?

A major reason behind this shift is the increase in turmeric allergies and sensitivities. Many brides don’t realise until close to their wedding day that poor quality turmeric can cause redness, itching, or blotchy patches—an unwelcome surprise right before the makeup artist arrives. Hence, the need for reconsideration and upgrade.

The pink ubtan, typically made from rose petal powder, yoghurt or milk, honey, and calming clays, offers exfoliation and brightening benefits without the harsh side effects associated with turmeric paste. It soothes rather than irritates, making it ideal for brides with reactive skin or those who simply don’t want to risk a flare-up before their big day.

The beauty benefits of the pink paste

What makes the pink paste especially appealing is its finish. Instead of the slight yellow cast traditional haldi can leave behind, pink ubtan gives a more even, fresh, and toned glow. It feels like a natural filter: soft, radiant, and non-staining. Rose boosts brightness and soothes irritation, yoghurt smooths texture through gentle exfoliation, and honey locks in hydration for that dewy bridal effect. Photographers love it too, because the pastel tones catch the light beautifully and blend easily with the modern decor palettes.

How 'pink haldi' is transforming the ritual

With brides ditching yellow, the entire look and vibe of the haldi ceremony is evolving. Pink haldi outfits are everywhere—blush lehengas, dusty rose shararas, and coordinated pastel sets that match the rosy ubtan. Designers are creating dedicated pastel-haldi collections, and planners are leaning into dreamy setups with rose drapes, baby’s breath, and soft lavender accents instead of the usual marigold-heavy backdrops.

Yet, despite the aesthetic shift, the emotional essence remains the same. Families gather, friends smear the bride with colour, and laughter echoes through the walls. The colour may have changed, but the joy hasn’t. The pink paste simply refreshes a tradition, giving brides a chance to customise their ritual without compromising its cultural heart.

As more brides prioritise skin comfort, cleaner ingredients and Instagram-friendly visuals, pink haldi feels less like a fleeting trend and more like the natural next chapter of the ceremony. It’s gentle, it’s pretty, and it keeps the glow exactly where it belongs—on the bride.

Lead image: Malvika Raaj/Instagram

Also read: Why more couples are banning phones for a vibe-over-viral moment

Also read: How to plan your wedding decor aesthetic according to your zodiac sign?