Supermodel Rosie Huntington-Whiteley Is Launching Rose Inc., Her Very Own Beauty Line

The former Victoria's Secret Angel is the latest to join the celebrity-beauty-line bandwagon. 

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The former Victoria's Secret Angel is the latest to join the celebrity-beauty-line bandwagon. 

Get this: It’s officially the year of celebrity makeup line launches. If you haven’t recently taken a look at former Victoria’s Secret Angel Rosie Huntington-Whiteley’s Instagram page, you gotta do it right now—it’s all things soft, pink, and feminine. The supermodel’s bio mentions the website roseinc.com, and ALL her recent Insta stories and posts are captioned, “@roseinc #comingsoon’. This can mean only this: Miss Rosie is launching a beauty line.

Rose Inc. promo on Rosie's Instagram page. 

This isn’t the first time that the beauty is stepping into the world of makeup. Her collaboration with Marks & Spencer, called Rosie for Autograph, featuring modern-day makeup must-haves and classic perfumes with sleek rose gold packaging, is sold at Marks & Spencer, and has a loyal fan base. Unfortunately for us, the line wasn’t available internationally. Rose Inc. could well, solve that problem, and give her a chance to expand her beauty line globally.

Rosie Huntington-Whiteley's Insta story.

Her online promo for Rose Inc. shows Huntington-Whiteley flaunting soft, dewy makeup, with hints of pink and flushed cheeks. Ultra-glossy eyelids, tinted lips, and vibrant eyeshadows filling her Insta stories and posts, we know what we’re waiting for.

roseinc.com

And if it takes us one step closer to looking like the supermodel herself, we’re in.

Images: Rosie Huntington-Whiteley on Instagram