10 leading homegrown brands that should be on your wishlist for this wedding season

This wedding season, the spotlight is firmly on homegrown talent redefining what it means to dress—and dazzle—as an Indian bride. From couture lehengas soaked in heritage to reinvented sarees, sculptural jewellery, and handwoven Banarasi silks, India’s designers are crafting pieces that honour tradition while embracing modernity. These labels don’t just create outfits; they weave stories of artistry, individuality, and cultural pride into every stitch and silhouette.

Here’s our edit of 10 leading homegrown brands that deserve a place on your bridal wishlist—because your big day deserves nothing less than extraordinary.

Ohaila Khan: Luxury bridal and couture

For brides who believe their trousseau should tell a story, Ohaila Khan offers a collection that is as intimate as it is intricate. Her couture and demi-couture collections, each entirely handcrafted, bridge heritage embroidery with modern design, resulting in ensembles that feel both timeless and fashion-forward. Her latest Layla collection is a testament to this vision, with lehengas and draped silhouettes designed for the discerning bride who values detail, individuality, and artistry over convention.

Sejal Kamdar: Ajrakh, reimagined

Sejal Kamdar’s label transforms the heritage of Ajrakh block-printing into contemporary couture and prêt-à-porter, celebrating tradition with modern sophistication. With over 12 years of experience and showcases at platforms like Lakmé Fashion Week, her work embodies a seamless dialogue between craftsmanship and innovation. Her 2025 collection, inspired by New York City, merges timeless Ajrakh artistry with the bold, electric spirit of the metropolis. Streamlined silhouettes, architectural details, and earthy tones reinterpret the city’s iconic skyline through fabric. Each creation reflects Sejal’s ethos: a perfect blend of heritage and luxury, where every piece is both wearable and timeless.

Panihari: Collections that tell stories

Panihari is not just a label; it is a legacy. Born 15 years ago, it stands as a tribute to India’s rich craft heritage and evolving modernity. With silhouettes that range from regal bridal lehengas to fluid pre-draped sarees and Indo-western ensembles, Panihari is where timeless tradition meets contemporary fashion. Every garment is custom, handcrafted, celebrating one’s individuality with intricate detail and soulful design. More than couture, it is a journey rooted in inclusivity, refined craftsmanship, and a passion for storytelling. In every thread, a tale; in every ensemble, an emotion. Panihari is not just worn—it's lived.

JOVI India: Handmade elegance, redefined

JOVI India celebrates the beauty of handcrafted fashion with designs that merge timeless Indian craftsmanship and contemporary style. From flowing Anarkalis and ready-to-wear sarees to breezy dresses and kidswear, every piece is thoughtfully created using sustainable fabrics and ethical practices. Rooted in tradition yet styled for the modern woman, JOVI's collections highlight artisanal embroidery, delicate mulmul, and versatile silhouettes that effortlessly transition from everyday wear to festive occasions. With customisation options, limited-edition designs, and worldwide shipping, JOVI India brings the charm of Indian handicrafts to a global audience, making each creation a true expression of elegance and individuality.

Safaa: Heritage meets modernity

Blending time-honoured craftsmanship with future-facing values, Safaa is carving its niche as one of India’s most exciting new-age designer labels. With a bold focus on weaving techniques and innovative use of vegan silk, the label reimagines ethnic silhouettes for the modern muse. Whether it’s a fluid Anarkali, an intricately detailed Lehenga, or a chic Kurta Set, every Safaa piece strikes the perfect balance between cultural depth and contemporary edge. It’s a label for women who celebrate their roots, but aren’t afraid to redefine them. In a world where fashion meets responsibility, Safaa emerges as a beacon of sustainable luxury. Because at Safaa, sustainability isn’t a trend, it’s woven into every thread.

GK Chudiwalas: Jaipur’s heritage house for the contemporary bride

With a legacy rooted in Jaipur’s jewellery traditions, GK Chudiwalas is fast becoming a name synonymous with new-age bridal elegance. Led by Vatsal and Nikunj Mittal, the brand has evolved from its heritage roots into a design-first house that understands the sensibility of the modern Indian bride. What sets GK Chudiwalas apart is its ability to honour timeless craftsmanship while creating pieces that feel relevant, versatile, and styled for more than just the wedding day. Whether it’s for the pheras or a pre-wedding editorial, each piece is made to leave an impression without overpowering the moment. The brand’s latest look—a multi-layered bridal ensemble styled with a soft, modern silhouette—is a perfect example of this philosophy in action. For brides seeking fine jewellery that respects tradition yet speaks fluently to today’s aesthetic, GK Chudiwalas continues to lead the conversation.

Varq jewels: Sculptural luxury

Varq Jewels brings a radiant blend of heritage and modernity to bridal jewellery. Crafted in sterling silver with luxurious 18kt gold plating, each piece showcases exquisite craftsmanship by generational karigars in their Jaipur workshop. Rooted in tradition yet design-forward, Varq’s jewellery celebrates Indian heritage through intricate detailing and elegant forms. Perfect for the contemporary bride and her family, these heirloom-worthy creations offer timeless beauty with a fresh, sophisticated edge—making every moment of the celebration truly special.

Khinkhwab: A golden dream woven in Banaras

Born from a mother-daughter vision, Khinkhwab is rooted in heritage and reimagined for the modern world. Inspired by memories of Banarasi silks and the values of purity and craftsmanship passed down through generations, the brand was created to make authentic Banarasi handlooms accessible globally. At its heart lies a mission to preserve age-old weaving traditions while introducing subtle modern touches—scalloped borders, pastel hues, and hand embroidery. Beyond sarees, Khinkhwab offers versatile brocade jackets, stoles, and pants that blend seamlessly with contemporary wardrobes. Each piece carries the soul of Banaras, empowering artisans and celebrating timeless elegance.

Riantas: For the woman of today

Rianta, a visionary fashion designer, transformed her passion into purpose by leaving a successful corporate career to pursue an MBA in Fashion Marketing. Specialising in couture gowns and bridal wear, she blends innovation with timeless elegance, crafting designs that celebrate the modern woman. Her creations, marked by pearls, fine detailing, and exquisite craftsmanship, radiate grace and individuality. Featured in leading fashion magazines and worn by celebrities like Raveena Tandon, Kriti Kharbanda, and Komal Pandey, Rianta’s work reflects artistic excellence. Supported by a talented team, she leads with gratitude and creativity, finding inspiration in art, travel, and her son.

Hafsaad: The saree, rewritten

Hafsaad was born from the idea of the lioness—young, prosperous, and fearless. Just as the name signifies strength and grace, the brand stands for women who balance tradition with ambition. For the modern millennial, time is precious, and so Hafsaad reimagines the saree with stitched blouses, ready-to-wear drapes, and effortless detailing that let women step into elegance without compromise. Every collection carries the soul of heritage but speaks in the language of today, lighter fabrics, youthful palettes, and designs that mirror the energy of a new generation. Hafsaad isn’t just about sarees; it’s about rewriting how women experience them: less time spent on struggle, more time owning the moment. From boardrooms to celebrations, Hafsaad empowers women to embody their inner lioness: bold, stylish, and unapologetically themselves. In every weave, stitch, and drape, the brand carries forward a story of confidence, freedom, and beauty made for today’s woman.

Lead image: The brands

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