Something Traditional, Something Contemporary and Everything Royal For the Millennial Bride

Old-world Persian charm with the traditional Emrooz embellishments meets the modern sartorial sensibilities in designer JJ Valaya's SS21 collection, Bursa.

Master couturier, and self-confessed 'Royal Nomad', JJ Valaya recently unveiled the second chapter of his sartorial ode to the Ottoman Empire, Bursa.

While the autumn-winter edit of the collection featured warm, deep hues in his signature regal embellishments and embroideries, the spring-summer edition carries forward the designer's royal vision in lighter silks and organzas. However, the highlight of this collection is the Emrooz (means ‘Today’ in Persian) border, a timeless bejewelled border carefully sewn into several pieces of the collection.


 While traditional bridal reds and scarlet hues are synonymous with Valaya's sartorial sensibilities, this collection also welcomes the changing season by celebrating soft summer shades. A conscious effort has been made to retain the regal richness for the warmer months with the utilization of antiquated metals, gotta, silk threads and intricate gold embroidery.


The collection was unveiled via Instagram and is an ode to the culturally rich, sophisticated yet elaborate Ottoman Empire, the BURSA transcends through the by-lanes of the ancient city and is an alluring tribute to Persian heritage.

Though the inspiration may have come from a bygone era, there is a heady mix of contemporary design elements that make it a perfect fit for the millennial bride. One such example of this cultural balance would be the use of faux leather and velvet patches beautifully appliqued onto silk, then there is also an assortment of modern cut blouses with interesting necklines and puffed sleeves. A fresh addition to this selection of lehengas, blouses, dupattas and sherwanis would be an assortment of embellished hair bands.




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