Digging into the roots of Ayurveda, Vivek Sahni, founder and CEO, Kama Ayurveda, on the ultimate bridal skin and hair regime.
Q: Where does Kama Ayurveda stand today in the traditional Indian skincare space?
We stand very close to the heart of Ayurveda. We work together to ensure that our formulations are unadulterated and true to ancient manuscripts.
Q: Is the Ayurvedic beauty segment more streamlined today in terms of categorisation, safety standards, and packaging?
Yes, the entire natural category has grown exponentially over the last few years. Consumers,nowadays, check the packaging and the contents and are conscious of what they put on their skin. Also, Kama Ayurveda is now PETA and COSMOS-certified.
Q: What skin and haircare regimes would you recommend to brides-to-be and how early should they start?
Ideally, it’s never too early to start preparing. Our skincare and haircare products are remedial and restorative in nature. The Bringadi Oil is for hair thinning and hair loss. And the only time a busy bride-to-be’s skin gets to breathe is when she’s sleeping, so the Kumkumadi Serum is perfect for night-time use when it encourages skin cell renewal.
Q: What should a bride pick to retain a healthy glow post her wedding?
She should pick our natural makeup remover. Weekly body massages with our Jwalini Oil and exfoliation with the Kumkumadi Brightening Scrub will help maintain the glow.
Q: What are the go-to Indian ingredients at Kama Ayurveda?
Sesame oil, saffron, turmeric, neem, tulsi, balloon vine, coconut oil, and bhringraj.
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