5 Vegan Beauty Brands From India

Despite being popular for its Ayurveda and home remedies, India took a long time to step into the vegan beauty game. Check out these homegrown brands that are riding this new wave in the global beauty industry.

Check out these homegrown brands that are riding a new wave of creating products that are all-natural and cruelty-free while keeping their formulations and packaging in sync with the global beauty industry.

1. The Organic Riot

Founded by Mumbai-based entrepreneur Siddharth Somaiya, this label sources ingredients from across the world—from South American rainforests to the Deccan Ghats—and manufactures the products in New Zealand. Aiming to declutter skincare rituals, it offers only four products: two serums to combat acne and pigmentation, an anti-pollution moisturizer and a body cream.




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2. Phy

Shankar Prasad, the founder of popular vegan beauty brand Plum has launched Phy, an extension aimed at men. The product categories are practically designed: a sulphate-free face wash for acne-prone skin, a mineral oil-free beard oil and a tan-removal face & body scrub.




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3. Arata

Dhruv Madhok and Dhruv Bhasin turned a home remedy used by Bhasin’s mother into an effective nature-derived hair gel, the first product of their Delhi-based brand Arata. What started as a line of hair care products for men has expanded to skincare and now markets itself as a unisex brand.




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4. Nuskay

The name of the brand, derived from the Urdu word nuskha (meaning remedy) was founded by siblings Pooja and Drishty Chhabra and finds inspiration in ingredients from across Asia. They offer a combination of familiar and exotic ingredients, formulated using various plant-based, super ingredients such as ginseng, orchids or chrysanthemum extracts. 




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5. Enn's Closet

The Delhi-based natural beauty label Enn’s Closet has products that are likely to catch your eye for their quirky names. But founder Nandita Manchanda, says these are mainly repackaged natural beauty hacks where the ingredients are the real heroes.




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